Who is the Publisher?

Blogger is usually the publisher who own the website, creator of the content and creates buzz of the products, or mean Blogger is a Guest in which the advertiser pays to them to do the job in publishing their products, and the payment would be negotiable depending how much the amount of the blog post, and here the publisher will write their own ideas and opinion about the advertiser's products. Take note Publisher and advertiser is also use in affiliate marketing, when you get sign up in any community site like Smorty.com, PayPerPost.com, Socialspark.com, Buyblogreviews.com, Blogvertise.com, Sponsoredreviews.com, you will asked whether you sign up as a publisher or as an advertiser.